Google with new policy to eliminate ads discrimination

Advertisers online have the option of selecting who should see their ad.Google has announced an updated policy to eliminate household and job ads that abuse it.Google says it can't select people who want to see ads based on the postal code about the place, gender, age, parental information, or whether they're married.Google plans to introduce new ads in the US and Canada by the end of this year..One year ago, the US Department of Housing and Urban Development filed a lawsuit against Facebook for allegedly advertising discriminatory household ads.At the same time, the US Housing Department (HUD) had expressed concern over the policies of Google and Twitter.

More than half of Internet ads are owned by Google and Facebook.Therefore, the policy changes made by these institutions are expected to be reflected across the Internet.Google explains that this policy is not in line with the rise of racial hatred in the United States following the murder of George Floyd.

A Google spokesperson explained that since last year, HUD has begun changing its policy on advertising.HUD has welcomed Google's policy change and suggested other Internet advertisers would follow suit.There have been allegations that discrimination persists in many other ways, even though the ads are already restricted to consumers' choice of religion, race and race.

Using postal codes it is possible to obtain information about whether the area is economically better or whether certain groups of people are more accommodating.One of the objections was that this discrimination was caused by the fact that people with certain postal codes did not see the ad.Last year, Facebook discontinued using postcodes, age and gender to determine who should see the ad.